Blue chips are well known programs like the World Food Program or UNICEF; they are world-famous, stable, and have a good reputation. A program that seeks to scale, to enter other territories within or outside the country is the equivalent of high-growing stock in the financial market.
Undervalued stock is a program that is in transition and needs help to get through and adapt to change. Long-term bonds are the equivalent of operating support for a program without specifying what specific project the program will implement.
This exercise helps social investors understand that they value different financial instruments differently. They look at different types of stocks, investment funds or bonds using different criteria, and we also evaluate different programs using different criteria depending on the nature of the program and the nature of the investment. Using the logic of evaluating financial instruments helps them understand the logic of evaluating programs.
The theory of transformation, trying to change systems, must consist of many different theories of change. The Blue Marble evaluation is related to the theory of transformation: once we start dealing with large systems, we are dealing with global impacts.
Investors in social projects also have internal networks and have developed a number of methodological approaches. For example, they are very fond of the social return on investment (SROI) method. Sometimes it is even taken as the only possible, no-alternative method for evaluating the results of any project. This seems to go at odds with the evaluation specialists views again, based on the utilization-focused evaluation concept.
The social effectiveness of investments still needs to be interpreted and adapted, depending on whether we are talking about long-term or short-term social effectiveness of investments, about innovative high-risk programs, high-risk programs with high performance potential, or low-risk, low-return programs. When I talk about parallels between different kinds of financial instruments and different kinds of programs, Im talking about how much risk social project investors are willing to take, how innovative they want to be, what the time span is for investment and return, whether they are looking for several different indicators or just one measure of success.
There is a lot to negotiate and a lot to adapt, even with the general criteria of investing in social projects. It is also necessary to determine what it means to invest in social projects and the effectiveness of such investments in a particular situation. And this is where utilization-focused evaluation is needed, because it provides a dialogue with clients and helps them articulate the timing, the criteria, the degree of risk they are willing to accept, and the required level of return on investment.
Using the logic of evaluating financial instruments helps social investors understand the logic of evaluating programs.
The next question concerns the theory of transformation. What is the difference between your proposed term theory of transformation and theory of change?
Thats a great question! Theory of change was a concept suggested in 1995 by sociologist Carol Weiss, who observed how foundations began to implement programs without knowing what data on effectiveness the studies showed. They didnt know about advances in social sciences, about how to fight poverty or drug addiction.
Now we have moved on to trying to change entire systems (climate, agriculture, food, healthcare). When you start changing the system, you go beyond one particular project.
The theory of change looks at an individual project or program, while the theory of transformation, trying to change systems, must consist of many different theories of change. For example, the anti-smoking campaign has more than one theory of change. You need to educate people about the dangers of smoking, work with advertising and marketing, with healthcare. You need regulations and incentives, active work with tobacco manufacturers, with young people, with the elderly.
There are many different approaches to fighting smoking, each with their own theory of change, and the theory of transformation attempts to integrate all of these different theories of change to achieve an overall systemic impact.
I think this also applies to the Blue Marble concept[8] that youre working on right now. Could you briefly describe the main ideas of this concept?1
The Blue Marble evaluation is related to the theory of transformation: once we start dealing with large systems, we are dealing with global impacts. For example, the state of agriculture in any country is affected by climate change, world markets, government policies, the policies of international agencies, trade, and transportation. The idea behind the Blue Marble evaluation is that we need to understand not only what is happening in a particular local program, but also how that program is affected by global and international trends, such as pandemics or climate change.
The Blue Marble evaluation concept connects the local with the global. The English word for this is glocal, which is a portmanteau of local and global. It means looking for interactions and interconnections between the local and the global, so that our understanding at the global level is based on an understanding of local processes, and our understanding of what is happening at the local level is conditioned by an understanding of global trends.
Lets talk about the implementation of this concept in the evaluators practical work. For example, if an evaluator decides to use the Blue Marble concept in his work, where should they begin?
Lets take investing in social projects as an example again. For any social project investment, it is important to consider the specific project towards which the funds will be invested, but from the Blue Marble perspective, evaluators also need to know what other social project investors are doing. What is happening in other countries? What are the global trends in social project investment? What networks are involved? The more money goes into social projects on a global level, the more important it is to apply global trends and patterns to each specific project.
The work of the evaluator in this case includes not only developing a specific social impact evaluation, but also knowing the global context, what is going on in other social impact evaluation projects, what can be learned from them, what the indicators are, and how this relates to the sustainable development goals. For example, is a particular social project investment linked to one sustainability goal or several sustainability goals? Specifically, this means that the evaluator needs to learn how to place the individual project in a broader global context.
Do you have a manual or a list of questions that the evaluator should ask? Like not forgetting climate change and other global issues, for example.
Yes, I do have such a list of questions. As you suggested, the first part relates to climate how does the project relate to sustainable development, recovery, climate change mitigation? The thing is that we are living in a climate emergency, and any action we take can have an impact on it.
Another set of questions concerns social justice, because the gap between rich people and poor people, between richer and poorer countries, keeps growing endlessly. There is an ethical criterion for how a particular project supports gender, social and economic equality and racial justice. Thus, social justice and equity issues and climate change impacts have become universal aspects to be considered in all program evaluations.