«Позитивные изменения» Редакция журнала - Позитивные изменения. Том 1, №1 (2021). Positive changes. Volume 1, Issue 1 (2021) стр 12.

«Leaders of social change projects rarely consider media coverage of their projects as something important and often do not recognize the important contribution they make to the shaping and change of the social agenda,  voices her view Natalia Gladkikh, Candidate of Sciences in Psychology, senior expert of the Institute of Socio-Economic Design of the Higher School of Economics.  Meanwhile, it may turn out that the role of the social project in shaping public opinion, in changing peoples attitudes and even their behavior through media broadcasted information about the problem and beneficiaries of the project, etc., was more significant than other activities directly implemented under this project."